Investor Days

Strategy Update 2025
On December 3, 2025, HUGO BOSS has shared an update on its “CLAIM 5” strategy as part of a vitual session. Related documents can be found on this page.


Further information

Strategy

With its growth strategy "CLAIM 5", HUGO BOSS is fully committed to strongly accelerate top-line growth, claim its position in the consumers’ minds, and win market share for its strong brands BOSS and HUGO until 2025.

Reports & Downloads

All publications by HUGO BOSS AG can be found here, including financial reports and financial releases.

OUR BOLD AND NEW HUGO WORLD

This summer, HUGO presents a new world as it expands its offerings with two lines.