The Company

A perfect cut and fit, which customers all over the world appreciate. Two strong brands with distinct target groups. And our commitment to sustainability, culture and sports — that is who we are.

HUGO BOSS, headquartered in Metzingen (Germany), is a leading global fashion and lifestyle company in the premium segment, offering high-quality women’s and men’s apparel, shoes, and accessories. The Company pursues a portfolio strategy, with the HUGO BOSS platform currently consisting of two strong brands: BOSS and HUGO. Both brands are uniquely defined, and at the same time share equally high standards of quality, innovation, and sustainability, while ensuring that consumers are perfectly dressed 24/7 and for every occasion. Our updated strategy, “CLAIM 5 TOUCHDOWN,” builds on the successes of “CLAIM 5” and sharpens our focus on becoming the premium, tech-driven, customer-centric global fashion platform by 2028. With a clear emphasis on excellence in brand, distribution, and operations, we are committed to driving sustainable, profitable growth. At the same time, HUGO BOSS will significantly accelerate free cash flow generation, forming the foundation for continued shareholder returns. Key to the successful execution of “CLAIM 5 TOUCHDOWN” is the passion and commitment of our 18,500 employees worldwide. In fiscal year 2024, HUGO BOSS generated sales of EUR 4.3 billion (2023: EUR 4.2 billion).

In addition to the actual product range, HUGO BOSS is also known for its events, campaigns, and cooperations. They sharpen the positioning of the two brands BOSS and HUGO in the market. These include shows at international fashion weeks, sponsoring sports tournaments and top athletes, and much more. Our digital-savvy fans around the world are invited to follow their favorite brand and engage in social media campaigns on the official brand channels.

Today, customers can purchase HUGO BOSS products in 128 countries. The collections are available in 451 brick-and-mortar BOSS and HUGO stores, as well as in self-managed shop-in-shops and outlets. Wholesale business encompasses around 5,600 points of sales. On the websites boss.com and hugo.com, customers can shop the collections in 59 countries. With online and offline are increasingly merging, the company offers customers targeted shopping experiences wherever they want to shop.