Sponsorship
Get inspired – our commitment to arts and sports
An impressive work of art, a spectacular goal, an enriching collaboration. Art, sport and brand collaborations tell exciting stories and strengthen the worldwide awareness of our brands, making them tangible even outside of the fashion cosmos.
Sports combine passion and performance with talent and technique. Our commitment to sports dates back to the 1970s. Through disciplines like golf, motorsports, tennis, track and field, and winter sports, we convey brand values such as success, precision, innovation and sustainability.
Great testimonials and strong partners are the focus of our collaborations.
Sports sponsorship
Sports sponsorship
HUGO BOSS supports athletes and teams in the events of golf, motorsports, winter sports, tennis, and track and field. Whether it is an individual athlete preparing for the big race or a team combining forces: Discover how the company champions sportsmanship and team spirit internationally.
Brand collaborations
Brand collaborations
We love good design. This is reflected in our collaborations. With Porsche x BOSS, we have found the right collaboration partner.
Arts sponsorship
Arts sponsorship
HUGO BOSS supports exhibitions and projects but also individual artists who set important signs in contemporary art. In this context, the company cooperates with selected museums and renowned institutions and awards two art prizes at the international level.