More sustainable materials

Whether more sustainable cotton, recycled materials, or a celluosic yarn as an alternative to polyester: HUGO BOSS strives to produce established raw materials more sustainably – or strike new ground to develop innovative materials.

HUGO BOSS has always been using high-quality materials and processing techniques – as a prerequisite for ensuring long-lasting products. It is also important to us to use more sustainable materials wherever possible. The ultimate goal is to achieve innovative, sustainable product solutions that unleash the full potential of HUGO BOSS. It is also a fundamental part of this strategy to protect the biodiversity of our planet and thus to pay attention to appropriate animal husbandry and breeding-practices as well as the protection of forests and responsible farming methods such as regenerative agriculture.

We work constantly on implementing these material strategies, in cooperation with international initiatives such as Canopy, Raddis® Cotton or the Leather Working Group (LWG) and in close partnership with our suppliers.

To make well-founded decisions as part of our sustainable materials strategies, we have conducted an extensive natural capital evaluation of all our materials.

Ideas for tomorrow: Our alternative to Polyester

As part of a long-term, strategic partnership with HeiQ (LSE: HEIQ), we are investing in a new more sustainable apparel technology for the production of a cellulosic yarn. The HeiQ AeoniQ yarn offers a true alternative to polyester and nylon fibers, still currently the most widely used materials in the textile industry. The performance parameters of HeiQ’s recyclable cellulosic yarn is on par with conventional fabrics like polyester and polyamid thanks to its tensile strength and elasticity. The yarn, however, has a far better ecological footprint: While polyester and polyamid fibers are made from non-renewable oil-based raw materials, the HeiQ AeoniQ yarn comprises renewable raw materials that capture carbon from the atmosphere. This technology helps prevent water pollution from microplastic fibers, preserves agricultural land and contributes to the decarbonization of the fashion industry, when replacing oil-based materials.

AWARDED WITH THE ISPO AWARD 2023: OUR BOSS X HEIQ AEONIQ™ POLO SHIRT

For BOSS Open 2023, HUGO BOSS unveiled the next generation of the BOSS x HeiQ AeoniQ™ performance shirts. The seamless high-performance polo shirt is made with HeiQ AeoniQ™ fibres. This is another important milestone in our strategic partnership with HeiQ AeoniQ™. This allows us to increasingly eliminate synthetic fibres and reduce our impact on the planet. The shirt’s performance properties are comparable to those of polyester, but the HeiQ AeoniQ™ yarn used in the garment is made from certified wood pulp. This is one of many possible renewable raw materials from which the yarn can be produced. For this innovative and more sustainable approach, the leading global sports platform ISPO has honored the shirt with the ISPO Award 2023. This new style is part of the BOSS capsule collection.

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Renewable materials

Cotton

Cotton accounts for about half of all the materials used by HUGO BOSS. Our more sustainable cotton comes from the following sources, among others: cotton from regenerative agriculture, certified organic cotton, or cotton from the Cotton made in Africa mass balance system.

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Wool

We use cashmere and wool that is more responsibly sourced and meets the Five Freedoms for Animal Welfare Standards. Our more sustainable wool is also mulesing-free.

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Regenerated cellulosic fibers

Artificial cellulosic fibers such as viscose, lyocell, and modal are derived from wood. To protect our ancient and endangered forests, we only use materials that are recognized by the environmental organization Canopy and are, therefore, sourced as sustainably as possible.

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Natural fibers

Natural fibers such as linen, hemp, and kapok are inherently more sustainable options. This is because their cultivation and extraction processes require less water and fewer to no pesticides and fertilizers.

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Leather

For our RESPONSIBLE leather products, we rely exclusively on tanneries certified by the Leather Working Group, whose recommendations ensure reduced environment impact. For all our leather products we only use leather that is sourced as a by-product of the food industry.

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WE PROMOTE REGENERATIVE FARMING

With our commitment to regenerative farming, we help protect biodiversity and thus long-term health of our planet. In addition, we promote fair working conditions for the farms.

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Recycled Materials

We strive to protect the valuable resources of our planet. In order to manufacture our products as responsibly and environmentally friendly as possible, we rely on recycled materials from open loop and closed loop recycling. While closed loop recycling includes materials that originate from textiles, open loop recycling comprises materials obtained from waste or from other industries.

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WE CARE - Product Sustainability

Cotton and other plant-based fiber commitment

Wool Commitment

HUGO BOSS Commitment to Protect Forests Through our Paper, Packaging and Fabrics Choices