Materials

Whether sustainably sourced cotton, recycled materials, or a cellulosic yarn as an alternative to polyester: HUGO BOSS strives to produce established raw materials more sustainably – or strike new ground to develop innovative materials.

HUGO BOSS has always been using high-quality materials and processing techniques – as a prerequisite for ensuring long-lasting products. It is also important to us to use more sustainable materials like regenerative cotton wherever possible. The ultimate goal is to achieve innovative, better product solutions that unleash the full potential of HUGO BOSS. It is also a fundamental part of this strategy to protect the biodiversity of our planet and thus to pay attention to appropriate animal husbandry and breeding-practices as well as the protection of forests and responsible farming methods such as regenerative agriculture.

We work constantly on implementing these material strategies, in cooperation with international initiatives such as Canopy, Raddis® Cotton or the Leather Working Group (LWG) and in close partnership with our suppliers.

To make well-founded decisions as part of our sustainable materials strategies, we have conducted an extensive natural capital evaluation of all our materials.

Ideas for tomorrow: Our alternative to Polyester

As part of a long-term, strategic partnership with HeiQ (LSE: HEIQ), we are investing in a new more sustainable apparel technology for the production of a cellulosic yarn. The HeiQ AeoniQ(TM) yarn can offer an alternative to polyester and polyamide fibers. While polyester and polyamide fibers are made from non-renewable oil-based raw materials, the HeiQ AeoniQ yarn comprises renewable raw materials. This technology can help prevent water pollution from microplastic fibers and preserve agricultural land, when replacing oil-based materials like polyester. Collaborations like this are critical to increasingly eliminate synthetic fibers and reduce our impact on the planet.

OUR HEIQ AEONIQ™ Styles

HUGO BOSS has already launched various HEIQ AEONIQ™ styles, including polo shirts, outerwear styles, a sneaker, and tailoring. The BOSS x HeiQ AeoniQ™ performance shirts which was unveiled at the BOSS Open 2023 was awarded with the ISPO Award 2023. The seamless high-performance polo shirt is made with HeiQ AeoniQ™ fibers made from certified wood pulp. This is one of many possible renewable raw materials from which the yarn can be produced. More HeiQ AeoniQ™ styles were also in the spotlight at the FW23 Fashion Show. As part of BOSS’s THE CHANGE initiative the collection also included three limited-edition outerwear styles in HeiQ AeoniQ™ fabric. The current Spring/Summer 2025 collection also features HeiQ AeoniQ™ tailoring styles, which are part of HUGO FORWARD, a new platform showcasing HUGO's innovative, technology-driven approach to design.

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Renewable materials

Cotton

Cotton accounts for more than half of all the materials used by HUGO BOSS. Our more sustainable cotton is sourced according the criteria of our material strategy, which includes cotton from certified organic or regenerative agriculture and also includes mass balance systems.

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Wool

We use wool and cashmere that is more responsibly sourced according to the Five Domains as outlined in our Animal Welfare Policy.

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Man-made cellulosic fibers

Artificial cellulosic fibers such as viscose, lyocell, and modal are derived from wood. To protect our ancient and endangered forests, we only use materials that are recognized by the environmental organization Canopy and where the supplier reaches at least 20 points and fully green shirt in the Canopy Hot Button Report. Those materials are therefore sourced more sustainably.

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Other Natural Fibers

Natural fibers such as linen, hemp, and kapok can be more sustainable options. This is because their cultivation and extraction processes can require less water and fewer to no pesticides and fertilizers.

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Leather

As of 2027, we will only use leather that comes from at least Leather Working Group silver certified tanneries or comparable standards. Tanneries certified by the LWG work on reducing their environmental impact. For all our leather products we only use leather that is sourced as a by-product of the food industry.

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WE PROMOTE REGENERATIVE AGRICULTURE

With our commitment to regenerative agriculture, we aim to help protect biodiversity and thus long-term health of our planet. In addition, we promote fair working conditions for the farms.

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Recycled Materials

We strive to protect the valuable resources of our planet. In order to manufacture our products more responsibly, we rely on recycled materials from open loop and closed loop recycling. While closed loop recycling includes materials that originate from textiles, open loop recycling comprises materials obtained from waste or from other industries.

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Material Strategy

HUGO BOSS Commitment to Protect Forests Through our Paper, Packaging and Fabrics Choices