HUGO BOSS
at a Glance

All facts for your investment at a glance

An overview of the business model, brand portfolio, Managing Board as well as key figures can be found in the HUGO BOSS factsheet.

HUGO BOSS Factsheet

HUGO BOSS, headquartered in Metzingen (Germany), is a leading global fashion and lifestyle company in the premium segment, offering high-quality women’s and men’s apparel, shoes, and accessories. The Company pursues a portfolio strategy, with the HUGO BOSS platform currently consisting of two globally renowned brands – BOSS and HUGO. While both brands are clearly distinguished by individual characteristics such as design and fit, they share equally high standards in terms of quality, innovation, and sustainability. In fiscal year 2025, HUGO BOSS generated sales of EUR 4.3 billion (2024: EUR 4.3 billion).

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BOSS offers sophisticated, modern collections focused on quality and design to create an impeccable look – be it business, casual or athleisure.

The HUGO collection is designed for those who take their own approach to style, offering a full range of tailoring and cool casual pieces with fashion-forward attitude. HUGO’s only rule when it comes to style: be your authentic self and nothing else.

Sales 2025

Sales by region

EMEA (62%)

Americas (23%)

Asia/Pacific (12%)

Licenses (2%)

Sales by channel

Brick-and-mortar retail (51%)

Brick-and-mortar wholesale (26%)

Digital (21%)

Licenses (2%)

Sales by brand

BOSS Menswear (78%)

BOSS Womenswear (7%)

HUGO (15%)

Key figures of HUGO BOSS in a multi-year comparison can be found here.

KEY FIGURES COMPARISON

Group Strategy

With CLAIM 5 TOUCHDOWN, HUGO BOSS is setting the course through 2028 and paving the way for sustainable, profitable growth. Amid a challenging market environment, this strategy builds on the successes of CLAIM 5 since 2021. Moving forward, HUGO BOSS’ strategic direction remains unchanged, but the focus sharpens. The Company will significantly accelerate free cash flow generation, forming the foundation for continued shareholder returns. To deliver against this, execution will center on three key fields of excellence: brand, distribution, and operations.

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Outlook 2026

	Results 2025	Outlook 2026
Group sales	EUR 4,270 million	Decrease in the mid- to high-single-digit range (currency-adjusted)
Operating result (EBIT)	EUR 391 million	Decrease broadly in line with EBIT

FULL OUTLOOK FOR FISCAL YEAR 2026

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HUGO BOSS Share

Shareholder Structure (as of August 18, 2026)

Free float (38%)

Frasers Group Plc. (48%)

PFC S.r.l. / Zignago Holding S.p.A. (14%)

HUGO BOSS Managing Board

The three members of the Managing Board are responsible for the Group's strategy and management: CFO/COO Ivica Maric, CEO Daniel Grieder, and CSO/Deputy CEO Oliver Timm (from left to right).

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