Tomorrow’s fashion – made by today’s innovation.
Tomorrow’s fashion cannot be produced using yesterday’s ideas. That is why we aim to use better and innovative materials; safe production processes with lower environmental impacts using for example green energy at the production sites of suppliers; and circular products. For us, the highest quality and ecological and social standards go hand-in-hand.
To meet the demands posed by the times we live in, fashion must not only be characterized by high-quality, but also by responsibility. This is why we also select the materials for our products in accordance with environmental compatibility and animal welfare, which means that we use for example materials from regenerative agriculture and are in close contact with animal welfare organizations. Additionally, we develop new materials through strategic partnerships with innovative companies and start-ups for tomorrow’s fashion trends, such as the cellulose yarn of the Swiss innovation company HeiQ. Collaborations like this are crucial to reach our target of 0% polyester and polyamide in our fabrics and linings by 2030.
We also work closely with recognized international initiatives in order to reach our sustainability goals. These include the Leather Working Group (LWG) or NGOs such as People for the Ethical Treatment of Animals (PETA) and 4 Paws.
As we use materials of animal origin, such as wool and leather, in many of our products, animal welfare is very important for us. The following examples show some of our measures: For years now, we have only used specific types of leather that are by-products of the food industry. We ensure that the down we use is not obtained through live plucking and force-feeding.
Whether it’s wool or cotton,the source of fashion is intrinsically connected with nature. Our choice of materials determines the impact we have on the planet and our goal is to reduce this impact. Regenerative agriculture is a particularly promising method to achieve this goal since it can help to protect soil and biodiversity. We have scrutinized our supply chain in this regard and are working with partners investing in this area such as SEKEM, ZQRX or Raddis®Cotton. Together with our partners, we aim to ensure biodiversity and soil health by sourcing 100% natural materials from regenerative agriculture or closed-loop recycling by 2030.
We're making a difference one piece at a time, using future-friendly processes which conserve valuable resources like water and energy in order to reduce the environmental impact of our products.
Our more sustainable products (BETTER BOSS and WE ACT) which are part of our WE CARE initiative are a key element on our path to more sustainability:
They comprise at least 60% better raw materials based on recognized sustainability standards and external certifications and, additionally, meet environmental as well as social standards in processing. We are also increasing the proportion of products with dyes and treatments which have less impact on the environment. The more sustainable styles are easily recognizable via dedicated hangtags and by labelling in the online shop.
The sustainability of a product starts with design, but does not end with sale. How long does the clothing remain wearable? Is the quality so good that the product could continue to make wearers happy a second, third, or fourth time? How can the materials be reused and processed afterwards to create new fashion?
For us, service life and recycling are important factors in completing material cycles and conserving resources. Our goal: By 2030, 80% of our apparel products will be circular.
Our designers are considering the circular economy even while planning a new collection, and our employees also receive regular training on this subject. Furthermore, we are developing a large digital media library with information concerning materials and processes that are particularly suited to recycling, so that our team can make informed decisions during the development process.
The majority of our finished products – 83% – are manufactured by suppliers from all over the world. We know them very well, and have been working with our strategic Tier 1 suppliers in the spirit of mutual trust for 11 years on average. Together, we ensure the high quality for our products and have implemented long-term measures to improve working conditions and production processes on-site. The remaining goods (17%) come from our own HUGO BOSS factories in Germany, Turkey, Italy, Switzerland and Poland.
Whoever wishes to partner with HUGO BOSS has to go undergo a strict selection process with detailed questions regarding social, environmental and governance (ESG) aspects, ESG training and the submission of relevant questionnaires and documents. We have stipulated all our standards in the Supplier Code of Conduct, which is a binding document for our suppliers. To ensure compliance with this document, we conduct regular checks and support our suppliers with further development activities.
Transparency is of major importance to HUGO BOSS and an essential component of our sustainability commitment. We aim to demonstrate our sustainability activities to our stakeholders as simply and transparently as possible. Therefore, we provide insight into the different processing stages of our products and the raw materials used. In the stores, information can be found directly on the product: Our products have specific hangtags that provide information on more sustainable materials. In line with legal requirements, we have integrated information on the traceability of our products in our online store and on our corporate website. Additionally, we are currently rolling out our traceability solution to provide full upstream traceability and transparency on all our products in the future.