HUGO BOSS and CWF Group announce the renewal of their license contract for the BOSS and HUGO kidswear collections until the end of 2029. The agreement includes the BOSS Newborn, BOSS Infant Boy, BOSS Kid Boy and BOSS Kid Girl collections, designed for newborns to teenagers aged zero to 16 years, as well as the HUGO Boy and HUGO Girl collections for children aged four to 16 years.
The exclusive license continues to cover the design, production and worldwide distribution of the BOSS and HUGO kidswear collections, including apparel, footwear, accessories, bodywear and hosiery.
“CWF is meanwhile a licensee of HUGO BOSS for over fifteen years, and we are excited to continue this successful, long-term partnership. As the European market leader in high-quality children’s fashion, CWF is the right partner for us to further leverage the potential of BOSS and HUGO in the kidswear segment in the years to come," says Daniel Grieder, CEO of HUGO BOSS.
Laurent Mallet, COO at CWF, says: “The extension builds on a strong, trusted, and long-standing business partnership. The BOSS and HUGO collections perfectly reflect our offering in the premium segment and provide us with the opportunity to accelerate the expansion of this segment by offering our customers two strong brands with very clear and relevant positions.”
High-resolution images can be downloaded here:
HUGO BOSS Kidswear x CWF
About HUGO BOSS:
HUGO BOSS is one of the leading companies positioned in the premium segment of the global apparel market. With its two brands, BOSS and HUGO, the group offers collections in 131 countries at around 7,800 points of sale and online in 73 countries via hugoboss.com. With approximately 19,000 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 4.2 billion in the fiscal year 2023.
About CWF:
Founded in 1965 and based in Les Herbiers, Children Worldwide Fashion is a French group specializing in high end children’s fashion. CWF has developed extensive expertise in the design and international distribution of children’s collections. Today, its brand portfolio includes 13 licensees in the premium and luxury kidswear segment as well as one own brand. The company employs over 900 people and presents its collections in 29 showrooms. In 2024, CWF distributed over than 8 million pieces, in 83 countries and 2,000 points of sale, including 350 department stores, 30 of the best online retailers and 70 Kids around stores, its multi-brand children’s concept stores.
If you have any questions, please contact
Carolin Westermann
Senior Vice President Corporate Communications
Phone: +49 7123 94-86321
E-mail: carolin_westermann(at)hugoboss.com
GROUP.HUGOBOSS.COM
LINKEDIN: HUGO BOSS
YOUTUBE: @HUGOBOSSCorporate
