HUGO BOSS Group: BOSS Fashion Show Miami SR23

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Opposite values are complimentary. Opposites attract, irresistibly. It is this powerful natural phenomenon that our BOSS Spring/Summer 2023 Miami Fashion Show brought to life on March 15 in balmy Miami. Unveiled before a group of over 500 guests, the new BOSS Spring/Summer 2023 collection is a tailored ripple in time, presenting a modern reinvention of traditional tailoring that turns to the past to step boldly into the future.

The collection taps into the rich, creative space of the interaction between opposites by drawing from BOSS’s renowned roots in men’s tailoring while incorporating sheer fabrics for a structured yet sublime sense of allure. In this way, the collection presented a sleek and sophisticated idea of what it means to embrace the spirit of self-determined individuality in an ever-changing world.

With its modern, aquatic theme, the fashion show venue was a reflection of the collection’s fluidity and transparency – it transported the audience into another dimension. The set was made to look like it was surrounded by walls of water, and the models appeared as though they were actually walking on water.

BOSS Spring/Summer 2023 Fashion Show in Miami

All-star celebrities and athletes such as Naomi Campbell, Pamela Anderson, Khaby Lame, DJ Khaled, Alica Schmidt, Yusra Mardini, Precious Lee, and Caleb Williams walked in the liquid-inspired show, as did Jordan Barrett, Naomi Watanabe, Gottmik, and Violet Chachki. Meanwhile, front row attendees featured a range of talents from across the creative spectrum, including brand favorites Maluma, Demi Lovato, Bella Thorne, Suki Waterhouse, Stefflon Don and Tiffany Haddish. Additional VIP guests included Kano, Jelly Lin, Camila Morrone, Brianne Howey, Kim Hyun-ah, Hwang In-Yeop, and many more.

The BOSS Spring/Summer 2023 collection is a fluid revisitation of the brand’s heritage tailoring while offering a ‘see now, buy now’ approach to key pieces. One of the underlying motifs that inspired the collection is the exquisite tension that lies between contrasting elements, such as solid and fluid states; land and sea; opaque and transparent; past and present. This powerful juxtaposition serves as the cornerstone of a new exploration in prints, tones, and textures, opening the door to a world that invites a creative, visual dialogue.

MARCO FALCIONI