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GRIT, GLAMOUR & ACTION

BOSS FW 22 Collection Reveal in Milan: Adrenaline was at an all-time high, as BOSS revealed its Fall/Winter 2022 collection, celebrating the concept of "power dressing" with a nod to the brand’s rich sporting heritage. The collection dove deeply into of the brand’s heart and core #BeYourOwnBOSS motto. Unveiled during the Milan Fashion Week at Milan’s Velodromo Vigorelli, the highlight of the star-studded launch was the fashion show. 

Inspired by daring motocross and stunt show thrill, the mood for the evening was set by large, dramatically lit caged globes of steel looming over the stadium. Bikers dressed in custom black BOSS traced the runway on the ground, before entering the spheres for a jaw-dropping backdrop performance as models stepped out onto the runway. The ‘see now buy now’ show went on to create yet another iconic social media moment, keeping the energy going from the BOSS x Russell Athletic and Dubai shows of past seasons. In the UK, BOSS also became the first premium brand to enable followers to shop directly from its TikTok livestream using the new TikTok Shop feature.

BOSS Fashion Show

The BOSS Fall/Winter 2022 collection takes iconic pieces from the BOSS archive as a starting point and reinvents them for a new generation to redefine what it means to be a BOSS today.  

Our archive is the beating heart of BOSS and the brand’s legacy. We were inspired by some iconic BOSS campaign images from the 90s to explore our power suits from decades past, and to ask ourselves: how can we capture the empowering mood of these pieces for a new generation? We were drawn towards the idea of soft power this season. Suiting that is less of an inflexible shield around the wearer, and more an expression of individuality, freedom, and self-expression. This collection is all about dressing like a BOSS, whatever that means for you.
Marco Falcioni
Senior Vice President Creative Direction of HUGO BOSS

BOSS campaign stars Naomi Campbell, Future, Khaby Lame, Anthony Joshua and Alica Schmidt walked in the show, joined by Ashley Graham, Jordan Barrett, Big Matthew, Adut Akech. Also in attendance and seated front row were brand ambassador Lee Minho, fragrance ambassador Laura Harrier, J Balvin, Bella Thorne, Ross Butler, Patrick Schwarzenegger, Tinashe and Tenoch Huerta. A line-up of social royalty including creators Younes Zarou, Blake Gray, Akamz Twenty, Bella Poarch, Chase Hudson, Zach King and Ox Zung were spotted at the event.

Further information

Shop the collection

Watch the unforgettable unveiling of the BOSS Fall/Winter 2022 collection, and find the pieces that resonate with you!

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TO THE PRESS RELEASE

Read more about the unveiling of the BOSS Fall/Winter 2022 collection in Milan.

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#BeYourOwnBOSS

Our Fall/Winter 2022 BOSS campaign explores these pillars of empowerment, as it delves deeper into what it means to be your own BOSS while partnering with a group of the world’s most influential stars.

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