BOSS Techtopia
The BOSS FW23 Fashon Show in Milan perfectly connected past and future. In a nod to its tailoring heritage, BOSS presented the “CorpCore” collection — a modern, exciting take on traditional office wear — in a futuristic workplace setting: the BOSS Techtopia.
The collection breaks corporate codes with boxy cuts, comfortable fabrics, deep slits, and double-way zips. While inspired by what people used to wear to the office, vintage office equipment and textures, the new collection is designed for modern BOSSes who want outfits that suit their 24/7 lifestyle — ensuring comfort without compromising on style or quality.
The diverse runway cast was led by Gigi Hadid and included Jay Alvarrez, Vanessa Bryant, Ryan Garcia, Ashley Graham, and Paulo André de Oliveira. BOSS brand ambassadors Anthony Joshua, Alica Schmidt, and Khaby Lame also walked the show, while VIP guests including Naomi Campbell, Lee Minho, Sonam Kapoor, and Burna Boy watched from the front row.
Highlighting our commitment to a more sustainable future of fashion, the BOSS FW23 Fashion Show featured three limited-edition outerwear styles from THE CHANGE initiative in HeiQ AeoniQ™ fabric.
The BOSS Techtopia transported guests to the future with a workplace environment that seamlessly integrated technology while keeping human needs front and center. Guests passed through a hall of life-sized holograms offering multilingual greetings, before being welcomed by Sophia the Robot. They were then invited to go into our different tech-glass workspaces, each one created for specific activities and tasks.
From the set design and collection to Sophia the Robot, the all-star cast, and tech and sustainability focus, the event perfectly showed how BOSS continues to make bold moves, shaping the future of fashion!
