British singer, songwriter, record producer, and lead vocalist of the rock band Queen – known for his flamboyant stage persona and four-octave vocal range – was considered one of the greatest singers in the history of rock music. Freddie Mercury is considered as one of the Greatest BOSSes of all times and an iconic figure in the LGBTQ+ community. And so, this Pride Month, we are happy to present a new capsule collection inspired by Freddie Mercury, as part of the BOSS Legends series. This is a unique, limited capsule that celebrates the attitude and vision that the brand shares with iconic singer, songwriter, and performer Freddie Mercury: the desire to defy convention, live life on your own terms, and be your own BOSS.
Inspired by icons past and present, the BOSS Legends series launched recently with a collection inspired by Muhammad Ali and will continue over the coming months. Each collection is inspired by a legendary individual, with a portion of profits donated to a charity close to their heart.