BE THE NEXT BOSS
This Fall/Winter, take the next step in your journey with the empowering motto “Be the Next” BOSS. The campaign introduces a new generation of trailblazers, who dare to push boundaries, redefine success, and inspire others to follow their lead.
Leading the cast of fresh and dynamic talents are Aaron Pierre, the English actor and upcoming DC Studios superhero, and Ishaan Khatter, the Indian actor and dancer making waves in Hollywood.
Joining them are K-pop superstar and SEVENTEEN leader S.COUPS, tennis sensation Taylor Fritz, and fashion’s rising star Amelia Gray.
„BE THE NEXT“ BOSS
In a series of campaign films, the talents journey through a symbolic tunnel and emerge into radiant light that represents their aspirations and achievements. Each individual reflects on what it means to “Be the Next” BOSS, sharing their unique stories of ambition and the legacies they aim to create.
The collection celebrates sophistication and versatility, offering a full wardrobe for the modern BOSS. A rich palette of sage green, marled gray, and decadent chocolate hues ties the collection together, creating an elegant and cohesive cold-weather wardrobe. The iconic Double B monogram makes a refined return this season to elevate wardrobe essentials.
Aaron Pierre
Ishaan Khatter
Amelia Gray
S.COUPS
Taylor Fritz
The BOSS Fall/Winter 2025 campaign is photographed by Mikael Jansson under the creative direction of Trey Laird and his agency, Team Laird.
