HUGO ALL OUT
THIS HOLIDAY SEASON
This festive season, HUGO shares a message that there’s only one way to celebrate: your way. Whether it’s with family, friends, a partner, or solo, there are many different ways to make the holidays unforgettable, and the only rule is: HUGO for it.
With a bold new campaign with a party vibe, HUGO invites you to take your celebrations to the next level and create moments to remember, as you #HUGOYourWay through the season in style.
THREE EXCITING TALENTS
Gymnast and model Natalia Bulycheva, Ethiopian model Mekdalawit Mequanent, and TikTok favorite Mathieu Simoneau join forces in a HUGO Holiday cast of young talents.
In a glowing red setting reminiscent of a nightclub, surrounded by an illuminated box and with the bright lights of the HUGO logo behind them, the three dance their way into the party season, showcasing daring HUGO looks that put self-expression front and center.
Natalia Bulycheva
Mathieu Simoneau
Mekdalawit Mequanent
PARTY SEASON LOADING…
Accenting minimalist black with signature HUGO red, the new holiday collection is a masterclass in look-at-me dressing in true HUGO style.
The looks mix and match cozy, oversized pieces with ultra-fitted silhouettes, and pared-back denim and jersey with injections of glitter, shine, and pattern. An invitation to individuals everywhere to spread the festive joy, these party-ready styles capture the excitement of the holidays the way only HUGO can.
