Cozy Holiday Moments
This holiday season, step into a world where luxury meets nostalgia. BOSS and Steiff — two icons of German craftsmanship — have joined forces to create a heartwarming collection that blends timeless charm with elevated style.
Embrace cozy teddy-textured coats, jackets, hoodies, and mittens, all in warm, inviting tones of cream and brown. From extra-soft shirts and sweatshirts to reimagined BOSS accessories including the Ariell bag and Gary sneakers, every piece in the BOSS x Steiff capsule is a tribute to comfort and sophistication. Exclusive Steiff teddy bears and charms add to the magic.
BOSS brand ambassadors and campaign stars Khaby Lame and model Amelia Gray bring this enchanting collaboration to life, with narration by singer-songwriter Khalid. Together, they explore a warm, gilded world of stylish gifts and festive surprises, capturing the playful spirit of the holidays.
Dive deeper into the festive campaign with AI-enhanced Reels on Meta platforms, an interactive Snapchat lens featuring the iconic teddy bears, and the first-ever BOSS x Steiff Bitmoji collection — where you can have fun personalizing your avatar with key pieces from the capsule.
